Warehouse Werx, Our Philosophy

There's a story about a wealthy man in the prime of his life at 48 years old. By all appearances he has everything. Wonderful family, welcoming home and a very successful convenience store business with dozens of locations across the country.

We'll call him Tom. What nobody sees is that each night before bed, Tom removes his right leg from just above the knee down then tries to scratch an itch on his right foot which has not existed for 27 years. You see, Tom has a prosthetic leg and struggles with phantom pain.

Tom is a war hero and stepped on a land mine 27 years earlier. Ironically, that land mine was stepped on while evacuating a hostage...his unit was leaving, not advancing.

At that time, all he wanted was safe passage. What Tom and his unit needed was good information. Information that would have let them know their evac route was inexplicably riddled two days earlier with land mines.

In an interview with the local newspaper's business reporter, Tom was asked, "given your success, what is the one thing you wish most to buy even if it costs nearly all your wealth?"

Tom gazed out the window for nearly one full minute in silence and while still gazing out the window simply responded with, "a map". Both Tom and the reporter felt the weight of that answer and the interview concluded.

This story illustrates Warehouse Werx's core philosophy. Identify what is wanted with long-term clarity, then the essence of what is needed to achieve what is wanted and finally, but crucially, what is feasible.

Wanted, needed, feasible.

Sadly for Tom, it is not feasible to go back in time with his wealth today and buy a map showing safe passage.